Churn concentrates in the first 90 days. A fixed outreach schedule during that window usually beats every retention campaign that comes later.
Week 1: one goal only
Get the customer to their first successful use, not through a tour of every feature. Everything else can wait a week.
Day 30 and day 75: two mandatory touchpoints
Day 30 clears blockers, day 75 prepares the renewal. Skipping day 75 is the single most common reason an annual contract is not signed again.
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